As Baschly first started out, it was one of the typical market stands at Vienna Naschmarkt – serving homemade falafel, hummus and other popular israeli dishes. When expanding to new locations, the challenge was to adapt the concept for a young and hungry target group. In order to make the Baschly dishes attractive for students, a new brand identity was created. Including Logo, Claim, Corporate Design and several Graffiti Artworks.